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Providing both creative direction and marketing direction for over 14 years, Revolution 12 was tasked to maintain continuity through the years while constantly refreshing the brands aesthetic. During our relationship we grew the brand from a $3.5 million dollar company in 1999 to almost $8 million dollars in 2013. So how did we do it? For starters we cut down the brands multiple messages to a simple three word educational tag- FIX. INFLATE. GO. and then simplified everything. Gone were the days of technical mumbo jumbo. We spoke directly to the customer in an easy to understand language that related to their personal experiences while riding their bicycles.
Crisp, clean images and engaging text speaking directly to a cyclist. Once we got rolling we never looked back.
The blocky, uninspired designs found in so many product catalogs had no place in our 2013 highly stylized and visually stimulating catalog. Creative energy charged every page and brought a new life to our product line up.
We were always looking for an interesting and memorable way to tell the products story. From the produced "shorts" to our product in-use videos, education has always been the key to selling Genuine Innovations inflators.
Less is ALWAYS more. From the early days the temptation to throw every bullet point onto the package seemed to be the norm.
We were eventually able to clean, simplify and increase sales but simply reducing the size and content.
POINT OF PURCHASE DISPLAYS
Education. Education. Education. For Genuine Innovation's customers, the more they understood the products, the more they bought them. Building into these POP displays we incorporated a video screen and quick reference chart.
Clean. Simple. Concise. Get to facts, give the customers a reason to buy and your job is done. No need to over think it. Just stay consistent and keep pounding your message.
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